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Where hospitality is the law of gravity, and imagination creates reality
WE.
BUILD.
WORLDS.
Breakfast
Ideas
Maverick Theory builds hospitality-driven Businesses where creativity, operations, marketing, and technology move as one. Behind it all is a team of operators, designers, and builders who’ve lived the industry from the inside out, from dish pit to ownership, from front desk to Michelin-starred minds. Together, we’ve built an ecosystem of companies that challenge convention and reimagine how hospitality performs, from concept and design to branding, media, beverages, trademarks, and technology. Each vertical stands on its own, but together they form a single engine built to move ideas faster, cut waste, and turn imagination into reality.
Where imagination meets infrastructure.
We reinvent the way hospitality spaces are conceived and designed. Our proprietary schematic and concept process cuts development time by up to 50%, directly reducing capital costs. The work is cinematic, story-driven, and grounded in business reality. We don’t just design spaces we choreograph worlds built to perform.
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The brain behind the business.
Currently in stealth mode, NEO as a new technology built to reveal the “gray data” of hospitality the invisible factors that drive guest experience and revenue. It turns operations data into behavioral intelligence, transforming managers into masterminds.
Launching 2026 at the Bar & Restaurant Expo.
Own your name before someone else does.
The only trademarking agency focused exclusively on hospitality. Trademark86 protects the creative assets that define venues concepts, brands, and identities with quick turnaround, competitive pricing, and deep industry experience. Because losing your name costs more than creating it.
Batch, but make it brilliant.
With over a century of collective beverage experience, SuperFancy systematizes world-class cocktail programs for the modern operator. We build batching and bar programs that increase consistency, reduce cost, and elevate performance. Michelin-quality drinks, faster and more profitable no compromise, no waste.
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