Our industry can be highly technical in any given skillset. And yet, whether it’s a small family- owned business or a large multi-unit corporation, the guidelines and standards vary. All success comes down to the individuals who can execute the vision, remaining aligned and demonstrating leadership in high-stress environments. At Maverick Theory, we forge and emphasize these qualities and fundamentals into our clients as part of our consulting process. At our core, our Team uses our individual and collective expertise to Propel our clients into their venture with confidence. Our focus is to encourage impactful guidance in our clients’  lives as well as their business. We can build technical and emotional structure around the clients’ skills and guide them to trust their instincts, while relying on our experience.

Maverick Theory is an evolution in hospitality. Maverick Theory is an unprecedented group of highly skilled instructors, operators, technicians, and artists who are working in complete alignment with a sole purpose: We bring our clients’ vision to life. Maverick Theory is exemplifying complete cohesion under one umbrella for the first time in the history of hospitality consulting. Our Team has designed, branded, organized, operated, educated, built and trained teams, managed, curated food and beverage menus, created craft cocktail programs, customized beer and wine programs, re-organized and amplified some of the most recognizable venues in the world. We have decorated experience in hotels, nightclubs, bars, restaurants, event stadiums, music venues, adult nightlife venues, gaming, eateries, and fast- service establishments. Our consultants act as instructors who understand how to adapt to changing circumstances and are able to create a clear path and strategy for Maverick Theory’s global clients.